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Securian Financial

Become a financial advisor

Learn about the financial advisor career

Make a difference every day

After working hard in other ventures, isn’t it time to build something for yourself?

Apply your knowledge, skills and the network you’ve built to something you can own.

Financial advisor careers provide what many people look for in a profession:

  • Impact: Bring fulfillment to clients’ lives through thoughtful and thorough financial advising.
  • Independence: More flexibility allows the life balance many people want today.
  • Income: Experienced advisors have unlimited earning potential.

What you’ll do

Once you begin working with one of our independent firms, you’ll build a business that makes a difference by helping individuals, families and businesses set and achieve their financial goals.

You'll have the support of colleagues and mentors, but you also get the support of Securian, a nationwide financial services company. As a financial advisor in the Securian Financial Network, you will:

  • Provide financial solutions through insurance and investment products from Securian as well as other companies, depending on what’s best for your clients.
  • Gain independence and support – independence to establish your own practice and brand while we back you with resources and expertise from our nationwide network.

How you’ll learn

Our four-year advisor development program helps ensure you have the skills, support and financing necessary to build a thriving practice.  

You’ll learn client attraction and retention strategies and financial expertise, and receive training and financial support through a combination of self-direction, teamwork with experienced advisors and mentors, and earning industry designations.

How you’ll get paid

Securian compensates and recognizes you for the financial services you provide. This gives you a direct incentive to grow your business – without a mandate to sell a particular product or service. It also allows you to find the financial solutions that meet your client’s various needs.

During your first six months, you will earn compensation and commissions for completing specific activities. As your practice grows, commission-based compensation increases and our financial support decreases.

Benefits, retirement and recognition programs add to your overall compensation.

Launch your advisor career

Let Securian help you build a business that makes a difference.     

Get started today

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What new advisors think           

I love the freedom that this career has allowed me and my family. We get to travel more, we get to do more as a family. I can support my family, I believe, better than I could have in a prior career.

David Rochester

Shoemaker Financial

The best part of what I like doing is meeting with my clients, getting to know their story, getting to know about their family, and about how they’ve come to be.

Sarah Stouffer

Tax & Financial Group

This kind of stuff is really hard for a lot of people to understand. So, if I can bring the simplicity to it, to my clients, that’s what I try to do. And also try to develop a good relationship with them so that they know I care.

Chris Insinger

Renaissance Financial Corp.

The Securian Financial Network, the marketing name for the sales and distribution arm of Securian Financial Group, Inc., its subsidiaries and affiliates, is a nationwide network of financial services firms. Products and services are offered and sold only by appropriately licensed entities and financial representatives.

Securian Financial Group, Inc. does not discriminate based on race, color, creed, religion, national origin, sex, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance, status in a local human rights commission, or any other status or condition protected by local, state or federal law. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by telephone 651-655-5522 (voice), 711 (Relay/TTY), or by email at

DOFU 3-2018