Marketing professionals at Securian Financial Group – through their ingenuity, hard work, integrity and dedication – support the Company and our field by developing special skills and knowledge about specific products in selected market niches

Our marketing associates produce innovative and effective marketing materials, coordinate the use of technology to serve customers and provide consulting services to our nationwide sales force.

We look for marketing professionals who demonstrate excellent communication and presentation skills, in addition to a strong analytical aptitude. Creativity and problem-solving abilities are equally important skill-sets candidates must exhibit. We also value strong service-orientated attitudes, and are interested in candidates with well-rounded backgrounds.

Career development
Marketing associates at Securian can expect to tackle various tasks during the day. Responsibilities include:

• Developing, implementing and maintaining marketing tools and communications for insurance product lines.
• Developing and implementing sales concepts for new products and enhancements to existing products.
• Developing and maintaining competitive marketing materials for the field.
• Providing competitive comparisons and support.

Securian is committed to helping you develop a rewarding career, offering professional development at every level. Initial training is self-paced and customized to complement your current knowledge and to support you in the placement on one of our development teams.

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Meet one of our Marketing associates

Jennifer Marketing Specialist, Minnesota Life Distributors (annuity sales) Minnesota State University – Moorhead Major: Business Administration

Jennifer joined Securian in 2002 as a participant of our Management Development Program, a customized career track for emerging leaders. As an assistant analyst she had the chance to build her marketing skills during rotations with our Securian Retirement Savings and Securian Advisor Services divisions.

Currently with Minnesota Life Distributors, the Company’s annuity sales divisions, Jennifer helps develop and implement marketing campaigns for the sales team to increase productivity and achieve sales goals. She also supports the sales teams' communication needs through development of collateral material and presentations.

“Participating in Securian’s Management Development Program has been instrumental in my career. The program focuses on career development and supports associates by helping you to get to know who you are, where your strengths lie and then giving you the tools you need to excel.”

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