Securian
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Financial Institution Group

As of December 31, 2008

By expanding distribution and our portfolio of products and services for banks and credit unions, Securian Financial Institution Group produced a record $535 million in sales and $326 million in premium and commission revenue in 2008.

Total proprietary sales reached a record $298 million in 2008, led by growth in the sales of our property-casualty products. Proprietary property-casualty products sales increased 61 percent to a record $35 million. Sales of nonproprietary products by Allied Solutions increased seven percent to a record $237 million.

As our primary distribution arm, Allied Solutions continued to demonstrate its relevance in the overall financial institution market by achieving a 54 percent market presence in the large credit union market, 53 percent in the large bank market and 16 percent in the community bank market. We also expanded distribution capabilities by acquiring two regional agencies and executing six new selling agreements with independent agencies and third-party marketers and administrators.

In addition to the continued expansion of our property-casualty product line across the nation, we rolled out a new direct response product, and designed and tested several new product concepts. In the mortgage market, we enhanced our services with the completion of a full-service debt protection program for mortgages.

In 2008, we also developed a comprehensive strategic plan, which includes a refined mission, vision and key strategies. The Financial Institution Group set an aggressive five-year strategic objective of reaching $1 billion in sales and $500 million in revenue by 2013. The actions, results and momentum achieved in 2008 put us squarely on course to reach our destination.

Financial Institution Group

Noninsurance
Property-Casualty
Life and Health

 
       

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Last updated: Wednesday, April 22, 2009 8:11 AM