Financial Services

As of December 31, 2007

 By focusing on new growth opportunities, including the expansion of our product portfolio, we achieved robust sales in the financial institution market.

Countering industry and market trends, our sales of proprietary products increased 17 percent, with life and health product sales increasing 13 percent and property-casualty sales increasing 51 percent. These strong sales results led to an increase in Financial Services revenue to a record $315 million.

Allied Solutions, our wholly-owned but independently operated distribution company, also produced record-setting revenue in 2007 and maintained its strong position in the financial institution market.

In 2007, we continued to expand property-casualty underwriting capabilities through Securian Casualty Company in Macon, Georgia. Property-casualty product sales increased 51 percent to nearly $22 million driven by three core products: debt cancellation, GAP (guaranteed asset protection) and CPI (collateral protection insurance).

In 2007, we launched a customized accidental death and dismemberment product for mortgage customers of Bank of America. We also generated several new products for point-of-sale and direct response marketing, including a new mortgage life critical period product, Secure12.

Our record of client service in the financial institution market remains excellent, and we retained 99 percent of financial institution partners’ premium.